About Us
Our Story
Founded in 2020 in Jeddah, Farz Awal began with a simple observation: Saudi Arabia's traditional produce supply chain was overdue for transformation. We started by listening to chefs frustrated with inconsistent quality, to operations managers tired of unreliable deliveries, and to business owners seeking partners they could trust.
Our Mission
To modernize Saudi Arabia's fresh produce supply chain by combining premium-quality fruits and vegetables with technology-driven logistics. We exist to make sourcing fresh produce simpler, faster, and more reliable for restaurants, hotels, and catering businesses across the kingdom.
Our Values
Quality without compromise. Reliability you can plan around. Innovation that serves you, not the other way around. We believe long-term partnerships are built on consistency, transparency, and respect for the craft of every kitchen we serve.
Ready to Upgrade Your Produce Supply?
Join the restaurants, hotels, and cafes across Jeddah who trust Farz Awal for their fresh produce.